“If you work in the cannabis business, you’ve probably heard of the endocannabinoid system, you might even talk about it in your marketing materials to explain why customers should buy your products.

The sad truth is though, for the vast majority of the population, doctors included, the endocannabinoid system isn’t even on their radar.

If you’re listening today, you may have a cursory knowledge of how the endocannabinoid system works, but even the scientific researchers we so admire would admit much still remains to be learned about its significance to our health and wellbeing.

So for any of the endocannabinoid-curious amongst us, this podcast with neuroscientist Dr. Greg Gerdeman is essential listening.”